Angry and frustrated that oil companies like Chevron think they can ignore their environmental and human rights abuses while cleaning up their image with high-cost ad campaigns? We agree! Does Chevron really think we're stupid enough to fall for its greenwash?
Now's your chance to inject a little truth into Chevron's advertising. If you're game, study "Chevron's real "We Agree" campaign and its TV and print ads. Figure out the funniest mashups, image swaps, collages, rewrites, or remixes of Chevron's print, web, and/or TV productions. Make sure to post whatever you do to your Facebook, and Twitpic your Chevron spoofs with the hashtag #weagree. If you can, wheatpaste your posters (or ours) around town, and Twitpic photos of your handiwork with the same hashtag (#weagree).
Here are some resources to get you started. Happy spoofing!
Print Ad Resources:
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TV Ad Resources:
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