"This campaign demonstrates our values as a company...there is a lot of common ground on energy issues if we take the time to find it.”
The ad campaign is a clear greenwashing attempt to restore the company's image by selling solidarity. When you produce the one product that has been singled out as the most harmful to the environment, you need a little help. McGarryBowen, "renowned in the business as the epitome of the courtly, old-school account [men]" created this rebranding campaign for Chevron.
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